Seóra’s handcrafted Italian outdoor furniture is available in Los Angeles at Niche Beverly, our retail partner in the United States. The showroom is at 8770 Beverly Boulevard, in the West Hollywood Design District, a few minutes from Beverly Hills.
About Niche Beverly
Robert Yadegar founded Niche Beverly in 2009. The showroom specialises in contemporary Italian and European design, with a large selection of luxury outdoor furniture for private homes and hospitality projects across Southern California. Its consultants are trained in architecture and interior design, and they work with homeowners, interior designers, architects and hotel groups on everything from a single terrace to a full pool deck.
That mix of residential and hospitality work suits Seóra, whose pieces already furnish beach clubs, hotels and yachts around the world, from Eden Rock St Barths to the Mandarin Oriental Lake Como.
The Seóra collection at Niche Beverly
Niche Beverly offers the complete Seóra range:
- Loungers: the Riviera Sunbed, the world’s first corner-free sunbed, in Beach and Pool Editions; the Monaco and Grand Monaco Sunbeds; and the original Seóra® Lounger.
- Daybeds: the Belvedere and Grand Belvedere Daybeds in Single and Double Editions, and the Grand Belvedere Cabana.
- Sofas: the Bellagio Armchair and the Bellagio Sofa in Double, Triple and Extension editions.
- Seating: the Positano Chair, Bar Stool and Lounge Chair, the Azúre Deck Chair, the Amauri Bench and the Portofino Stool & Footrest.
- Tables: the Isola and Vellmari dining tables, the Isola Bar Table, and the Monaco, Brera and Oyster side and coffee tables.
- Accessories: the Amalfi and Monaco storage boxes, the Osianna Planter and fitted protective covers.
Made in Northern Italy
Every Seóra piece is handcrafted by artisans in Northern Italy. Frames are solid Sipo mahogany with 316 marine-grade stainless steel fittings, finished in matt oil or gloss varnish. Cushions are upholstered in outdoor fabrics from Loro Piana Interiors, Sunbrella and Serge Ferrari.
A specification built for salt air on a yacht deck also suits Southern California, from beach houses in Malibu to pool terraces in the Hollywood Hills. The Niche Beverly team guides clients through finishes and fabrics, and Seóra’s bespoke service is available for private commissions and hospitality projects.
Visit Niche Beverly
To see Seóra in Los Angeles, visit or contact the showroom:
Niche Beverly
8770 Beverly Blvd, West Hollywood, CA 90048
+1 310 855 1755
nichebeverly.com
